Boulder restaurant chain, Hapa Sushi, is jumping on the smoking weed bandwagon.
With the burst of medical marijuana dispensaries and national ganja debates taking place, Hapa’s ad agency, TDA Advertising & Design, is at it again.
In their new ad, Hapa maps out Boulder and Denver with 63 dots: Four red ones designating Hapa restaurants and 59 blue ones designating medical marijuana facilities.
The New York Times quotes Mark Van Grack, owner of Hapa Sushi, “If you’re going to smoke pot, you’re going to get the munchies, so come to Hapa to eat.”
Now, Mark, I don’t know about that. Pizza maybe, or some sort of candy, but I don’t recall hippies munching on raw fish while smoking a j.
Hapa is known for their controversial advertising. From making fun of Hank Aaron to participating in the Naked Pumpkin Run promotions, they seem more interested in causing a stir than selling their fish.
But I do love that they are willing to start fires and take risks. Now they need play more in the online world. How much fun they could have!
If this does put butts in seats, I’d tell the wait staff to be prepared for some giggling stoners who might take close to 30 minutes before they figure out what they want to order.
