OK, I’ll admit, I’m a Twilight fan. I’ve read all the books and rented the DVD. But this vampire craze is out of control. Marketers are having a field day with this empire because these Tweens are “eating” it up. But when is this going to slow down?
For Annette and Tim Root, hopefully not anytime soon. They are currently in the process of opening up a Twilight-inspired restaurant, in Forks, Wash. (the location where the characters meet). Jumping on the bandwagon of the Twilight-themed town, they btter hope their restaurant will make a mark. The restaurant is cleverly named Volterra (after the Italian city where a lot of the book drama takes place) and is anticipated to open in the spring.
A New York Times post jokes about ordering rare stakes, but how long can this the interest last?
In order for this restaurant to make profit beyond the release of the last movie, there needs to be some smart PR and marketing behind it. They have a very fun opportunity here — to capitalize on the Twilight fans willing to make a trip, but also gaining loyalty and trust from the locals and neighboring townies.
A common problem themed restaurants have is getting that second-time diner. Most people want to check it out, but there needs to be that extra something that brings them back. Yes, great food can do that, but so can a good PR campaign.
My head is swarming with different marketing ideas! I can’t wait to see what they do for the launch. I wonder if any of the cast members will make an appearance?
What would you do to ensure this Vampire restaurant doesn’t turn into a ghost town?
Talk about the living dead!
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